Case Studies
Selected product design work.
PayTile — Designing Privacy-First Proximity Payments
PayTile is a proximity payments platform — designed and shipped natively across iOS, Android, and Web. I led product design and the full design system. The core problem was one nobody in the payments space had solved — letting two people nearby exchange money without either person handing over a phone number, contact, or any personal information. The result: improvement in privacy comfort and 94% task completion.
Sydney Health Live Chat
Sydney Health is the mobile app for Blue Cross Blue Shield members. Before this project, getting help meant leaving the app, calling a number, and waiting 12 minutes on hold. I designed live chat end to end — from research through to shipping on iOS and Android. The result was 50K+ interactions in the first six months, 35% reduction in churn, and customer service costs cut significantly without adding headcount.
Dealer Tire — Designing a 5-Step Purchase Journey
Dealer Tire powers tire purchasing for OEM dealerships nationwide. I redesigned the end-to-end purchase flow as one cohesive experience. Conversion increased 42%.
Stmble: Revolutionizing Dating Discovery
Redesigned matching UI/UX for 3x engagement, privacy-first swiping, and AI-powered icebreakers in a crowded market.
Designing Cozies — Maternity Fashion That Actually Gets You
Led end-to-end UX/UI design for iOS and Android app and web experience — from research through to final handoff — in 6 weeks. The result was a 92/100 usability score, 94% task success rate, and a 25% increase in checkout completion.
H&M Checkout: Halving 60% Cart Abandonment Through User-Centered Redesign
Led 4-week redesign slashing checkout steps (6→3), abandonment (60%→30%), boosting conversions 80% (2.5%→4.5%) and NPS (42→68). Built design system scale while ensuring WCAG AA enterprise accessibility.
Making healthy meals effortless with FoodWell
Redesigned the ordering workflow and checkout to lift conversion from 2.5% to 4.5%, powered by smart meal recommendations and an urgency-driven checkout timer.